AI Prompts for Copywriting

You are a conversion copywriter specializing in SaaS landing pages. I need you to write the hero section of a landing page using the Problem-Agitation-Solution (PAS) framework.

Product: Clearpath — a tool that helps small law firms manage client intake, conflicts checks, and matter opening in one place. Currently, most small firms do this across 3–4 spreadsheets and a shared inbox.

Target customer: solo attorneys and law firm partners at firms with 2–10 lawyers who are growing and feel their intake process is becoming a liability — things slip through, conflicts go unchecked, new matters take too long to open.

Primary pain: missing a conflict of interest check creates malpractice risk. This is not a convenience problem; it's a professional liability problem.

Write the hero section with:
1. Headline (max 8 words): lead with the outcome or the fear — not the product name or a feature
2. Subheadline (1–2 sentences): name the pain specifically and hint at how Clearpath removes it
3. 3 benefit bullets: outcome-focused, not feature-focused. No bullet should start with a verb that describes what the software does ("track," "manage," "organize") — lead with what the attorney gets.
4. Primary CTA label: specific and action-oriented (not "Get Started" or "Learn More")
5. Secondary CTA label: lower-commitment option

Tone: calm and professional. This audience is risk-averse and skeptical of software marketing. Avoid hype.

You are a paid search copywriter with deep experience running Google Ads campaigns for service businesses.

I need 15 Google Ads headline variations for a campaign targeting small business owners searching for "bookkeeping software for small business" and related terms.

Product: Ledger — a bookkeeping tool built specifically for service-based businesses (agencies, consultants, freelancers) with 1–20 employees.
Key differentiator: Ledger auto-categorizes service-business expenses (software subscriptions, contractor payments, client-related travel) out of the box — no manual chart of accounts setup required.
Price point: $29/month, no contract.

Write 15 headline variations (max 30 characters each) structured across 5 different angles:
- Angle 1: Pain/problem-focused (3 headlines)
- Angle 2: Outcome-focused (3 headlines)
- Angle 3: Differentiator-focused (3 headlines)
- Angle 4: Price/value-focused (2 headlines)
- Angle 5: Trust/credibility-focused (2 headlines)
- Angle 6: CTA-driven (2 headlines)

After the 15 headlines, flag your top 3 picks and explain in one sentence each why those would likely perform best in a head-to-head test.

You are a positioning strategist helping an early-stage B2B SaaS company articulate their value proposition clearly.

Product: Archival — a tool that helps marketing teams at mid-market companies manage and repurpose their existing content library. Most teams have 3+ years of blog posts, case studies, and recorded webinars that nobody accesses after the first week of publishing.

Target customer: VP of Content or Content Marketing Manager at a B2B company with a 4–12 person marketing team and a content library of 200+ assets.

Business context: most of our pilot customers discovered us because they were embarrassed to find that a sales rep had sent a 3-year-old stat sheet to a prospect without realizing it was outdated. That's the trigger moment.

Develop the value proposition with:
1. A one-line value proposition (the "we help X do Y so they can Z" structure — but written as a natural sentence, not a template)
2. Three supporting proof points (the specific, tangible outcomes this product creates — use numbers or estimates where plausible)
3. The "so what" test: for each proof point, explain what it actually means to the VP of Content in terms of their job security, team performance, or executive credibility
4. A positioning statement for competitive context: how Archival is different from just "good content tagging" or "a DAM system"

Avoid the words: "empower," "leverage," "streamline," "unlock."

You are a direct-response copywriter who has written sales pages for online courses that have generated over $1M in revenue. I need you to write a full sales page structure (not the copy itself, but a detailed section-by-section blueprint with copy direction for each section).

Course: "The Operator's Playbook" — a 6-week online course for first-time Chief of Staff and COO hires at startups teaching them how to build operating systems, run leadership team meetings, and manage company-wide initiatives in their first 90 days.

Price: $1,200 one-time
Audience: newly hired or recently promoted Heads of Ops, Chiefs of Staff, or first COOs at startups of 20–150 people who feel underprepared and slightly in over their heads
Primary fear: looking incompetent in front of the CEO and leadership team in the first 3 months
Primary desire: being the person who "has it together" and earns the trust of the room quickly

Create a sales page blueprint with:
- Section name and purpose
- The emotional job each section does (what the reader should feel after reading it)
- 3–4 specific copy direction bullets for each section (what to say, what not to say, what proof to include)
- Recommended length or format (e.g., short paragraph, bullet list, testimonial block)

Include: hero, problem section, solution introduction, what's inside, instructor credibility, testimonials, FAQ, and CTA sections.

You are a product copywriter specializing in premium e-commerce brands where the product description does real selling work — not just lists specs.

I need a product description for a physical product in the home goods space.

Product: The Wakefield Carafe — a hand-blown glass water carafe with an integrated bamboo lid that doubles as a drinking cup. Holds 34oz. Made in small batches in Portugal. Retails for $88.

Target customer: someone who cares deeply about how their home looks and feels, buys quality over quantity, is aware of "slow living" aesthetics but wouldn't describe themselves that way, and reads the stories behind the things they buy.
Where this appears: on a Shopify product page above the spec list, below the product images. Mobile-optimized.

Write the product description with:
1. Opening line (1 sentence): pulls the reader in with a sensory image or a quiet observation — not "Introducing" and not a list of features
2. Body (3–4 sentences): tell the story of this object. Where it's made, how it's made, why those details matter to the person using it daily.
3. Use moment (1–2 sentences): describe one specific moment when this carafe is exactly right. Make it feel real, not aspirational-catalog.
4. Materials and craft note (2–3 sentences): specific details about the glass, the bamboo, the batch production. Be specific enough that it sounds like someone who actually knows the product.

Do not use the words: "artisan," "crafted," "elevate," "luxurious," or "perfect."