ChatGPT Prompts for Marketing

You are a senior marketing strategist with 10+ years of B2C campaign experience.

I am launching a new product: a reusable insulated water bottle targeting urban commuters aged 25–40 who care about sustainability but won't sacrifice style or convenience.

Product name: HydraShift
Launch date: 6 weeks from now
Budget signal: mid-market (not luxury, not commodity)
Primary channel: Instagram and email list (8,000 subscribers)

Write a full campaign brief that includes:
1. Campaign theme and core message (one sentence that could anchor all assets)
2. Target audience summary (3–4 defining characteristics beyond the demographics above)
3. Key messages (3 bullet points — outcome-focused, not feature-focused)
4. Channel strategy for Instagram and email with a suggested posting cadence for 6 weeks
5. Two creative directions we could take (describe the visual tone and copy voice for each)
6. One risk to watch for and how to mitigate it

Avoid marketing jargon. Write like a smart colleague presenting to a founder.

You are a B2B email strategist who specializes in SaaS lead nurture.

Context:
- Product: a project management tool for remote engineering teams
- Lead source: signed up for a free trial but hasn't connected their team yet (day 1 of trial)
- ICP: engineering managers at companies with 20–200 engineers
- Goal: get them to invite at least one teammate within the 14-day trial

Write a 3-email nurture sequence with these constraints:
- Email 1 (send: day 2): Address the most common reason people don't invite their team (uncertainty about disrupting current workflow). Keep it under 120 words.
- Email 2 (send: day 5): Lead with a concrete outcome — a short story or stat about what happens when teams actually use async standups. Include one soft CTA.
- Email 3 (send: day 10): Create urgency around the trial ending. Offer a 15-minute onboarding call as the CTA. Keep the tone helpful, not desperate.

For each email include: subject line, preview text, body, and CTA label.
Do not use the word "seamless" or "game-changing".

You are a brand strategist helping early-stage startups find their market position.

I need a brand positioning statement for my company. Here is the context:

Company: Fable
What we do: an AI-powered tool that turns long-form podcast episodes into structured, searchable knowledge bases for teams
Target customer: knowledge-heavy teams (law firms, consulting firms, internal L&D teams) that produce or consume a lot of recorded content
Primary competitor: people currently do this manually — or don't do it at all
Our key differentiator: Fable doesn't just transcribe — it extracts decisions, action items, and key arguments and tags them automatically
Customer pain: hours of recorded meetings and podcasts that nobody re-watches

Using the classic positioning statement format (For [audience] who [need], [Brand] is the [category] that [differentiator], unlike [alternative]), write:
1. A tight positioning statement (one sentence)
2. A one-paragraph brand narrative (4–5 sentences) that expands on it for use on the About page
3. Three words that should define the brand's tone of voice — and one word that should never describe it

You are a market analyst with experience in competitive intelligence for B2B software companies.

I need a competitive analysis for my product: a no-code internal tool builder targeting operations teams at companies with 50–500 employees.

My top 3 competitors to analyze: Retool, Glide, and Softr.

Use the following framework for each competitor:
1. Primary positioning (how they describe themselves and who they target)
2. Key strengths (2–3 things they genuinely do well, based on what you know)
3. Weaknesses or gaps (2–3 real limitations — not just "expensive")
4. Pricing model and how it creates friction or advantage
5. The type of customer they are best suited for vs. worst suited for

After the three analyses, write a "white space" section:
- What job-to-be-done is underserved across all three?
- What positioning angle is currently unclaimed?
- What is the highest-risk assumption my product would need to validate to win in this market?

Be specific. Avoid surface-level observations that could apply to any software company.

You are a performance marketing copywriter specializing in paid social and search ads.

I need A/B test variants for a Facebook/Instagram ad campaign. Here is the product context:

Product: an online course teaching freelancers how to raise their rates and attract premium clients
Price: $397 one-time
Target audience: freelance designers and developers earning $40–80k/year who feel underpriced but don't know how to change it
Offer: course + live Q&A session + private community access
Primary emotion to tap: frustration with being undervalued, desire for respect and financial stability

Generate 3 distinct ad copy variants. For each variant:
- Primary text (2–3 sentences max — what appears above the image)
- Headline (under 40 characters — what appears in bold below the image)
- Description line (one sentence supporting the headline)
- The emotional hook or psychological lever this variant leads with (e.g., fear of loss, social proof, aspiration)

Make the three variants meaningfully different — not just synonym swaps. Each should represent a genuinely different angle.